5Z7V0014 - Business Research Methods

5Z7V0015 - Contemporary Issues in the Global Business Environment

5Z7V0016 - Hospitality Asset Management 

5Z7V0017 - Hospitality Concept Development

5Z7V0032 - International Strategic Management for Hospitality

5Z7V0034 - Marketing Strategies in the Digital Era

This module aims to review and revise traditional and contemporary marketing 
theories and practices to enable students to critically appraise its strategic role within 
the hospitality sector as well as the importance of digital marketing for effective 
positioning and distribution of value.